TUGAS I : RESUME BUKU PERIKLANAN
- Plesase read book “PERIKLANAN: KOMUNIKASI PEMASARAN TERPADU” By Morissan (penerbit Ramdina Prakarsa) chapter 1 and 2 completely.
- Please do a summary of those chapters
- Please explain the following terms: Publicity, personal selling, public relations, sales promotion, marketing plan, internal analysis, marketing objectives, communication objectives, exchange, marketing mix, IMC, mass customization promotional mix, interactive media.
- Send your homework through email at tugaskuliahreguler@yahoo.com
- Deadline is on the date of UTS, but you are recommended to send the work as soon as possible. The faster you send the work the higher the score.
